In 1948, Chevrolet manufactured two school bus chassis. Also, GM had independent companies who supplied parcel delivery bodies for the special Chevrolet package delivery chassis.ġ948 Chevrolet School Bus (Robert Tate Collection) Called a #3742, it was a lighter version of the stepvan and offered sliding doors for added convenience for a driver making frequent stops. It should also be noted that the Chevrolet Stepvan was also widely accepted by route delivery firms. A truck called the Dubl-Duti was great for such delivery operations and was admired by many store owners. In this era, door-to-door delivery was very popular with consumers. Improved insulation, a thicker dash and floor mats proved a cooler quieter cab for the driver and passenger.ġ948 Chevrolet Dubl Duti truck (Robert Tate Collection) Removable interlocking stake sides were reinforced with steel pockets in what was called a rub rail. They were ideal for hauling merchandise, and many farmers admired its large platform and loading capacity. Eventually, the Canopy Express models disappeared due to poor sales.ġ948 Chevrolet Deluxe Stake truck (Robert Tate Collection)Ī popular Chevy truck for farmers was the De Luxe Stake model. This was a time when merchants could go out into the neighborhoods and sell their food products to residents. Waterproof curtains were attached to the sides and rear of the truck. Merchandise was protected by an all-steel body with a one-piece roof design. It featured a unique way of selling merchandise with easy accessibility to load from the sides or rear. The Canopy Express model was another popular model. Two engines were used for Chevrolet truck models for example, the thrift master or loadmaster became very popular with consumers.ġ948 Chevrolet Canopy Express (Robert Tate Collection) The tailgate and platform cargo area were very strong when it came to hauling heavy loads. The pickup truck models offered increased load capacity for the driver. Chevrolet’s “Advance-Design” trucks were also called the “Thrift master” and “Loadmaster” models as well. GM called the 1948 Chevrolet truck model line the “Advance-Design,” which led the truck industry in post-war improvements. I always thought that the 1948-1953 Chevrolet 1/2 pickup models offered a timeless design for the consumer market. The new 1955 models were styled by Charles Jordan, a young and talented GM designer. The 1948 Chevy truck designs were so popular that they remained unchanged, except for the front grille styling, through the 1954 model year. The Chevrolet Model ½ pickup was a very popular selling model among consumers. Although Chevrolet automobiles were unchanged until 1949, the trucks were beginning to set a new design trend in the industry. In 1948, General Motors introduced a new line of Chevrolet truck designs. Images Courtesy of the Robert Tate Collection and National Automotive History Collectionġ948 Chevrolet pickup (Robert Tate Collection) By Robert Tate, Automotive Historian and Researcher
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